Off-plan projects dominate the market. What this means for investors

Why investors in Dubai are buying real estate even before it is completed

The Dubai real estate market maintains a steady pace of growth. In the first quarter of 2026, more than 44,000 residential transactions were completed, representing a year-on-year increase of 4.2%.

More interesting than the numbers themselves, however, is the direction in which the market is moving. Approximately 73% of all transactions are properties under construction (off-plan). The market is moving towards new projects.

Off-plan projects dominate the market

While interest in new projects is growing, the completed real estate segment saw a decline of around 9%. The reason for this is not weaker demand, but above all the limited supply in long-favored locations.

Development projects, on the other hand, respond exactly to what the market is currently looking for:

• new locations
• Modern concepts of housing
• wider choice of layouts

And above all, more flexibility in financing.

What is behind it?

The change in the structure of the market is not accidental. Behind it is a combination of factors that give the off-plan segment a clear advantage.

1. Flexible payment terms

Development projects often offer staggered payments during construction. This reduces the initial capital and allows investors to work with finances more efficiently.

2. Purchase at the construction stage

Buying at the construction stage means entering the market at a time when the price is usually lower than after the completion of the project. Thus, as the construction progresses, there can be a natural increase in value.

3. Development of new areas

Dubai has been expanding for a long time. New residential neighborhoods bring infrastructure, services and additional investment potential. This is where there is room for future appreciation.

Where the greatest opportunities arise today

From an investor's point of view, today it's not just about buying real estate. Decisive is:

• when to enter
• to what project
• at what stage of construction

The off-plan segment offers a combination of all three factors.

While there is often limited room for growth in completed properties, new projects bring wider opportunities — both in terms of price and future value.

How investors are thinking today

The data shows that investors in Dubai are approaching the purchase of real estate more strategically:

• They follow new projects
• They plan for the longer term
• They work more efficiently with capital

The market is shifting. Investors are moving towards new projects

The real estate market in Dubai continues to confirm its resilience. Slight fluctuations, such as in March, do not have a fundamental impact on the overall development. Investor confidence remains strong.

The way they enter the market is changing. And this is where new opportunities arise today — both short and long term.